Central Heber is a regional center, so what happens there matters…to those who live there, to those who do business there, and to those who shop, work, eat, and play there. Central Heber is the heart of our community and region and deserves our focus and attention. Without intentional focus, the edges of town, where land is easier to develop, will attract almost all investment. As a result, we could see Main Street deteriorate and see little reinvestment in central neighborhoods as new neighborhoods develop. Over time, Central Heber becomes undesirable, and the city as a whole loses its heart. We want a healthy city; so we need to plan for the long-term health of our city’s heart.